When competing with online e-commerce companies, who can track online shoppers shopping behavior before customer checkout and knows almost everything about their shoppers, while for retailers, the only data they have are customer sales data that tie up with store’s royalty programs, and it does not have the visibility for things like:
o What products shoppers viewed, for how long?
o What other products were compared, or even what other sites were visited
o What products were added to shopping cart, removed, re-added, etc.
o retailer knows little about shoppers in-store behavior other than the articles they actually buy at register.