When competing with online e-commerce companies, who can track online shoppers shopping behavior before customer checkout and knows almost everything about their shoppers, while for retailers, the only data they have are customer sales data that tie up with store’s royalty programs, and it does not have the visibility for things like:
o What products shoppers viewed, for how long?
o What other products were compared, or even what other sites were visited
o What products were added to shopping cart, removed, re-added, etc.
o retailer knows little about shoppers in-store behavior other than the articles they actually buy at register.
With UBQ Store Tracking system’s proprietary positioning technology, retailers can get accurate shoppers real-time position data, which can help understand shoppers in-store shopping behavior, like what online ecommerce company can do with their online shoppers, and have insight of:
o Which products/isles attracts most customers?
o Where customers spend most their time in the store?
o When customers most likely visit my product/isle? Any correlation between customer visit and the time of day
o I setup a new product counter at the prime spot of my store, does it attract customer attention? How much interest customer shows to my new isle design?